When it comes to skincare, many of us are constantly on the lookout for products that promiseradiant, youthful, and healthy skin. One such skincare secret that has been gaining popularity inrecent years is the 100x washed Shata Dhauta Ghrita Desi Ghee Cream. This ancient Ayurvedicformulation, revered for centuries in India, is known for its exceptional […]
When we started our Icawnic clean beauty brand, we were told there was no dearth of players in the market, that it’s an overcrowded space and how the odds were against us. That should have pulled us down, slowed the plans. Instead, it spurred us on. We believed in our products. We believed in ourselves. […]
In recent years, there has been a significant shift towards natural skincare products, as peoplebecome more conscious of the ingredients they put on their skin. From chemical-laden creams andlotions to plant-based remedies, natural skincare is becoming increasingly popular, and for goodreason. Here are some of the reasons that specify that why people are moving towards […]
There has not been any single winter when my mother has not applied desi ghee cream to our cheeks and lips before we head out to play or never had my grandmother missed her daily routine of moisturizing her feet with pure desi ghee. It has been a legacy that has been forwarded from my […]
The scratchy winters are back, and as much as we are longing to get our arms draped around warm and soft sweaters, our body is also gapping for a moisturizer that keeps it hydrated and nourished all day long. Why our skin feels so scratchy and dry in winter The culprits to blame here are […]
Good news for all the coffee lovers! You might rely on a hot cup of coffee to energize you and boost your metabolism all day long. While these dark brewed beans are a supercharge for your body, they also act as a superfood for your skin in both their raw and brewed form. Green coffee […]
Some of you who have lived through scary tooth ache nights in intense pain and will surely agree why oral health is important. Our teeth not only act as a prime trait in our personality but help us to chew food and aid digestion, and despite being such a prime part of the body we […]
My journey in clean care products started nearly four or five years ago. I’ve gradually made a switch from using regular soaps and shampoos to toxin-free self-care products. Trust me I use to spend a lot of time going through the labels trying to understand the ingredients and see what was perfect for my skin […]
Women’s day and what we do during this time of the year might seem futile, with our over-critical mind pointing out what we are trying to celebrate. However, the more I think of it, the more I feel we need to put our stories out there where we see the differences, the prejudices, and biases […]
Body Butter is a body moisturizer that helps in hydrating the skin and provides nourishment to the body. During the winter, most of us experience severely dry and itchy skin which, necessitates the use of skincare products that provide deep hydration. Body buttercreams are an excellent way to keep our skin moisturized and nourished all […]
